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What You See Is What You Get: My Autobiography, by Alan Sugar
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An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches story
�
Born in 1947 and brought up on a council estate, as�a kid Alan Sugar�watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune.�Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice—including how he is responsible for Piers Morgan winning the U.S version—and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.
- Sales Rank: #1781250 in Books
- Published on: 2011-08-01
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x 1.70" w x 5.00" l, 1.10 pounds
- Binding: Paperback
- 610 pages
About the Author
Alan�Sugar is the�chairman of Amshold Group Ltd. In 2009 he was appointed by Prime Minister Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear on�The Apprentice in the UK.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great read !
By Bruce
Fascinating & inspirational story about an iconic businessman I knew very little about. Really enjoyed the book from start to finish.
3 of 3 people found the following review helpful.
Essential business reading - and an entertaining book!
By Amazon Customer
If you are in business, you are bound to find some useful insights in this book, which I'd say is essential reading for today's business people.
It's also great fun and very enlightening. Sugar comes across as someone of great integrity and seriousness.
Highly recommended.
1 of 1 people found the following review helpful.
Entrepreneur Extraordinaire
By Larry Raybon
Alan Sugar rose from the modest Clapton neighborhood of London's East End to become Lord Sugar of Clapton, a life peer, multi-millionaire, founder and owner of successful electronic businesses, star of the BBC's The Apprentice and advisor to the British government on business issues. Of all of his accomplishments and acknowledgements, I suspect his most cherished honor would be to be recognized as an entrepreneur extraordinaire.
Starting as a pre-teen recognizing that one garment manufacturer's scrap material trimmings were a valuable resource to another person, Sugar began a career of recognizing opportunities and, as important, acting on them. If opportunities were not readily available, Sugar developed his own by building not just a better mouse trap, but a cheaper mouse trap too.
His autobiography contains valuable lessons for any aspiring entrepreneur as well as leadership skills that can be used by project managers, administrators and top executives in profit making, non- profit and governmental organizations. The book is an easy read, written in a narrative style, and with nearly 600 pages in length, the reader can put the book down and resume reading at the next convenient opportunity.
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